This post was originally published here.
Marketers and business owners are facing difficult challenges since lockdowns around the world started to take place last month due to coronavirus.
The decrease in online advertising spend has caused a drop in cost-per-impression. Facebook’s traffic has surged as impressions have gotten cheaper due to the lack of competition. This means companies still spending on digital ads can get a big payoff right now.
In this blog post, we’ll review three paid advertising strategies for retailers navigating the pandemic and how to track performance so you can quickly adapt and optimize campaigns during this time.