Landing pages are a critical element in any digital marketing campaign. They are designed to convert visitors into leads or sales. However, creating an effective landing page can be challenging, In this post, we will discuss the best practices for landing page conversion and the tools you can use to build a landing page.
Best Practices for Landing Page Conversion
1. Keep it Simple
The first and most important best practice for landing page conversion is to keep it simple. Your landing page should have a clear and concise message that is easy to understand. Avoid cluttering the page with unnecessary information or distracting elements that may take away from the message you are trying to convey.
2. Use a Clear Headline
Your headline is the first thing that visitors will see when they land on your page. It should be clear, concise, and compelling. It should clearly state what your offer is and what benefit the visitor will get by taking the desired action.
3. Use High-Quality Images
Images are a powerful tool for creating an emotional connection with your visitors. Use high-quality images that are relevant to your offer and reinforce your message. Make sure that your images are optimized for web use to ensure fast loading times.
4. Make the Call-to-Action (CTA) Stand Out
Your CTA is the most important element on your landing page. It should be prominently displayed and stand out from the rest of the page. Use contrasting colors, bold text, or graphics to make your CTA more visible. Make sure you have a single CTA and try to avoid having any other links on your page.
5. Keep the Form Simple
If you're using a form on your landing page, keep it simple. Only ask for the information that you need. The more fields you include, the less likely visitors are to complete the form.
6. Use Social Proof
Social proof is a powerful tool for building trust with your visitors. Include customer testimonials, case studies, or social media mentions to show that others have benefited from your offer.
Tools for Building Landing Pages
There are a number of tools that you can use to build and manage landing pages. Before you make any decision on which tool to get, make sure there's a good integration with your Marketing Automation Platform or CRM to avoid issues with your custom form field values.
Unbounce: Unbounce is a popular landing page builder that allows you to create and test landing pages without any coding experience. It offers a drag-and-drop editor, customizable templates, and A/B testing capabilities.
Leadpages: Leadpages is another popular landing page builder that offers customizable templates, drag-and-drop editing, and A/B testing capabilities. It also integrates with popular marketing automation platforms like Mailchimp and HubSpot.
Instapage: Instapage is a landing page builder that offers a drag-and-drop editor, customizable templates, and A/B testing capabilities. It also offers integrations with popular marketing automation platforms like Marketo and Salesforce.
ClickFunnels: ClickFunnels is a sales funnel builder that allows you to create landing pages, sales pages, and order forms. It offers a drag-and-drop editor, customizable templates, and A/B testing capabilities.
WordPress Landing Page Plugins: If you're using WordPress, there are several landing page plugins available that allow you to create and test landing pages. Some popular options include Thrive Architect, Beaver Builder, and Elementor.
Landing pages are a critical element in any digital marketing campaign. By following the best practices for landing page conversion and using the right tools, you can create landing pages that convert visitors into leads or sales.