Landing pages are a critical element in any digital marketing campaign. They are designed to convert visitors into leads or sales....

Recently, Salesforce has announced that the drag and drop functionality is now accessible in the Pardot Lightning Email builder with other..

Implementing the Pardot Campaign Tracking Code on your website is key to understanding visitors and prospects behaviour. The level of...

Marketers that are new to Pardot are usually confronted with terms and concepts that are not shared across all marketing automation...

A quick intro on Pardot Gotchas: I've been documenting Pardot quick tips and hacks for a while now, for my clients and internal...

We dig deeper into lead scoring advanced customizations, examples, and a step-by-step guide on how to do it. 

Lead scoring is an essential component of marketing automation and a topic that comes up often when comparing marketing automation tools.

Whether you want to focus on clicks, conversions, or another metric, consistently running A/B tests will help you identify your own strength

Marketing managers and growth hackers don’t necessarily need to have any coding skills to execute their daily tasks, however, how many times

The following guide will walk you through this integration so you can send a customized message to your webinar registrants.

In this blog post, I will walk you through the foundations of cross-device measurement in Google Analytics, how to start tracking user ID...

In this blog post, I will walk you through the main advantages of using custom dimensions and I will share some use cases and examples...

This client is definitely not on the “essentials” list. So, what are the reasons behind this growth?

Paid advertising strategies for retailers navigating the pandemic and how to track performance so you can quickly adapt and optimize...

In this post we provide an overview of the steps you can take now to build an efficient reporting structure.

Boost ecommerce sales with 3 easy-to-set-up email workflows.

Are you new to customer.io? Do you need help getting started? In this guide you will find an overview of how to get started with Customer.io

If you want to drive traffic to your booth you can leverage Pardot to make the most out of your tradeshow.

Pardot and Salesforce are constantly talking to each other. When syncing prospects, changes to prospect records are pushed to Salesforce, an

Implementing a marketing automation tool can be a very powerful way for both B2B and B2C organisations to not only attract new clients, but