Landing pages are a critical element in any digital marketing campaign. They are designed to convert visitors into leads or sales....

Recently, Salesforce has announced that the drag and drop functionality is now accessible in the Pardot Lightning Email builder with other..

Implementing the Pardot Campaign Tracking Code on your website is key to understanding visitors and prospects behaviour. The level of...

Marketers that are new to Pardot are usually confronted with terms and concepts that are not shared across all marketing automation...