Ana Laura ZainJan 16, 20222 minTracking Prospect’s Activity in Pardot with First Party CookiesImplementing the Pardot Campaign Tracking Code on your website is key to understanding visitors and prospects behaviour. The level of...
Ana Laura ZainSep 28, 20204 minLead Scoring Part 2: Customizing Pardot's Default Scoring Sets and Advanced CustomizationsWe dig deeper into lead scoring advanced customizations, examples, and a step-by-step guide on how to do it.
Ana Laura ZainSep 17, 20205 minHow to Set up Lead Scoring in Pardot (Part 1): Definitions, Step-by-Step Audit & Best Practice GuideLead scoring is an essential component of marketing automation and a topic that comes up often when comparing marketing automation tools.
Ana Laura ZainAug 25, 20205 minHow to Run an A/B Test in Pardot: A Step by Step Guide (2022)Whether you want to focus on clicks, conversions, or another metric, consistently running A/B tests will help you identify your own strength